The annual International Convention of Allied Sportfishing Trades (ICAST) show in Orlando is where companies like St. Croix Rod and SEVIIN Reels show their latest products to tackle dealers and the fishing media each year. Unfortunately, ICAST isn’t open to the public, so we want to give you a look at every single product revealed in July.

St. Croix GXR Bass Systems

St. Croix & SEVIIN unite! New GXR Bass Systems bring St. Croix performance and SEVIIN reliability to the bass combo market. Offering eight technique-specific precision-matched models (four casting and four spinning), GXR Bass Systems combine proven SCII carbon fiber blanks, stainless-steel hybrid guide trains, premium-grade traditional split-grip cork handles, and smooth and powerful SEVIIN GXR casting and spinning reels for elevated fishing experiences in all of todays top bass presentations. A mix of one and two-piece models available. Retail price is $200 to $225 with a five-year rod warranty and a one-year reel warranty.

Buy Here – GXR Bass Systems

Physyx Minnow Shakers

Three all-new extra-fast and fast-action spinning models (PHXS63MLXF, PHXS63MXF, and PHXS66MLF) purpose-engineered for minnow-shaking and Damiki rig techniques expand PHYSYX to 28 rods for 2025. Conceived and executed in science, technique-focused PHYSYX rods increase angler control in every physical act. SCIV+ hybrid tubular carbon fiber blanks, titanium guides, and anthropometric design manifest an evolved lever and conductor of energy. A molded carbon fiber TRIGON handle, DYNAMIX reel seat, and rear trigger afford bionic-level control, balance, tactile feedback, & maximum comfort. Retail price is $345 to $415. Handcrafted in the USA with a 15-year warranty.

 Buy Here – Physyx Minnow Shakers

SEVIIN GS Series Casting Reels

An expansion of the performance-focused SEVIIN GS Series for 2025, GS casting reels are designed, built, and relentlessly tested for flawless operation, uncompromising reliability, and maximum performance with heavy braided lines. Standout features include a one-piece aluminum frame, 9+1 stainless-steel bearings (Japanese stainless-steel spool bearings), 95-mm carbon fiber handle, and an easy-to-use dual magnetic + centrifugal braking system. Six highly tunable 150-size models are available in three gear ratios in right or left-hand retrieve. Retail price is $180 with a one-year warranty.

Buy Here – SEVIIN GS Series Casting Reel

SEVIIN GF Series Spinning Reels

SEVIIN expands its workmanlike GF Series with five all-new efficient and ultra-durable GF spinning reel models for 2025 each meticulously engineered for smooth and satisfying operation, uncompromising performance, hallmark reliability, and unprecedented value. Placing excellence within reach of any angler, GF Spinning reels feature lightweight carbon fiber polymer bodies and rotors, anodized aluminum braid-ready spools, multi-stack carbon fiber drag systems, and 5+1 stainless-steel bearings. Retail price is $110 with a one-year warranty. Available September 1, 2024!

Buy Here – SEVIIN GF Series Spinning Reel

St. Croix Rods Black Bass Rods

The most comprehensive bass series ever developed by St. Croix Rod, the experience-focused Black Bass Series is conceived to open new doors on the water for all bass anglers via 36 purpose-driven casting (24) and spinning (12) models that excel in all of todays bass presentations. Black Bass features premium, high-modulus SCIII carbon fiber blanks (100% linear S-glass on select reaction bait models), lightweight stainless-steel guides, and progressive split-grip premium EVA handles with blank-through reel seats and an amazing lock-down nut. Because not all rods live on the deck of a bass boat, select Black Bass models are available in two-piece configurations. Retail price is $145 to $185 with a five-year warranty.

Buy Here – St. Croix Black Bass Rods

St. Croix Mojo Musky Rods

Incorporating the anthropometric St. Croix TRIGON handle in both split-grip and modified full-grip configurations plus the all-new GRASPII angler-adaptable reel seat on all models, the reimagined Mojo Musky TRIGON Series for 2025 presents anglers new levels of comfort, control, and choice in pursuit of monster masquinongy. Built on durable, angler-preferred SCIII carbon fiber blanks, Mojo Musky offers 17 versatile lengths, powers, and actions ten existing and seven all-new to support excellence in all musky presentations.  All Mojo Musky TRIGON models feature the all-new GRASP II angler-adaptable reel seat. An interchangeable trigger system allows anglers to quickly and securely switch between a full-sized GRASP palming handle, a smaller standard trigger, or no trigger at all with a flat insert that covers the attachment area. The GRASPII system requires no tools, and a premium accessory pouch containing all GRASP II attachments is included with each rod. Retail price is $285 to $380 with a five-year warranty.

Buy Here – St. Croix Mojo Musky Rods

Legend Tournament Musky GRASPII

All Legend Tournament Musky models have been updated with the all-new GRASPII angler-adaptable reel seat for 2025. Retail price is $400 to $520. Handcrafted in the USA with a 15-year warranty.

Legend Tournament Bass GRASPII

Legend Tournament Bass large-lure models LBTG710HF, LBTG710XHF have been updated with the all-new GRASPII angler-adaptable reel seat for 2025. Retail price for GRASPII models is $340 to $360. Handcrafted in the USA with a 15-year warranty.

Mojo Bass GRASPII

Mojo Bass large-lure models JOG710HF, JOG710XHF, and JOG83XXHFT have been updated with the all-new GRASPII angler-adaptable reel seat for 2025. Retail price for GRASPII models is $230 to $270 with a five-year warranty.

Thanks for being a part of the St. Croix and SEVIIN families!